Back to school

Director Matt Carter creates new Matalan advert which features a brother and sister heading back to school who, despite their best efforts to destroy their pristine school uniforms over the course of the day, find that by the next morning their clothes are once again immaculate.

It is voiced by Denise Van Outen who features in Matalan’s ongoing branded content campaign, The Show, also produced by ITNP.

Production company: ITN Productions
Head of Branded Content: Mark Thompson
Creative Agency: Simon James Lee
Director: Matt Carter
Producer: Noelia Lage
Producer: Noni Couell
Senior Account Manager: Chanel Hardcastle
Production Manager: Romy Jo Waller
Art Director: Fay Fidler
DOP: Matt Fox
Gaffer: Paul Allen
Sound Recordist: Dan Horne
Post Production: ITN Productions and Lucky Cat
Editor: Joe Wilby
Colourist: Chris Matthews
Sound Designer: Craig Budd
Senior Flame Artist: Vicki Gordon