ALOHA. It’s bigger than a greeting. It’s an attitude, a spirit, a way of life.
ITN Productions created and produced Hawaiian Tropic’s 2018 Summer Campaign, in collaboration with Wavemaker.
Hawaiian Tropic wanted to build its beauty brand credentials, with its Hawaiian heritage, botanical skin-loving ingredients and famous scent. Our creative response partnering with Wavemaker, was to bring to life the summer of three stylish friends, who encapsulate the aloha spirit. Our girls have the Hawaii feeling wherever they are; be it in the city, on the beach and at a festival. Aimed at young women 18-24 years, the social first creative of commercials and Instagram stories, invites viewers to share their own UGC Hawaii feeling.
Filmed on location in Cape Town South Africa, the campaign has been very well received by Hawaiian Tropic globally and is currently live across digital channels.
Production Company - ITN Productions
Head of Creative – Kathryn Dufty
Producer – Noelia Lage
Director – Laura Borgio
Head of Branded Content – Mark Thompson
Production Manager - Claire Lambert
Offline & Online Editor - Rhyss Hall