To highlight the National Lottery’s role in funding grassroots and professional sports during the 2016 Olympic and Paralympic Games, ITN Productions devised the 'I am Team GB' campain, an animation and live content campaign for TV broadcast, social media, OOH, print & POS.



The National Lottery / ITV

Executive Creative Director — Tony Pipes
Creative Director — Anton Ezer
Campaign Manager — Heena Jivan
Marketing Manager — Natasha Reddy

ITN Productions
Executive Producer — Jemma Cassey
Campaign Producer — Jennifer Collins

Creative Director — Mike Moloney 
Head of Animation — Clement Bolla
Head of 3D — Martin Salfity
Art Director — Stephen Middleton
Producer — Tom Bromwich
Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler
Character Animation — Clement Bolla, Ricardo David, Ellie Dupont, Sunil Kumar, Florian Mounie, Vincent Techer
Animation — Clement Bolla, Nicholas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler
Print Artworker — Stephen Everett

Music — Nothing But Love by James, BMG Rights Management
Sound Design — Grand Central Studios