MATALAN - CASE STUDY

As part of a partnership with ITV and Time Inc, ITN have launched an online program called 'The Show'. 

Produced by ITN, the show has evolved to include celebrity talent along with contributors from Time Inc, with the intention to promote all current fashion and homeware items sold by Matalan. 

The show primarily lives on the Matalan website as well as Youtube with a new episode being released every fortnight. A TVC relating to each episode is also aired on TV to help drive viewers to watch the full episode online.


Credits:

Head of Branded Content – Mark Thompson
Senior Account Manager – Chanel Hardcastle
Producer – Stuart Hall
Series Producer – Darren Henson/Simon Atkins
Production Managers – Claire Lambert/Wendy Ponting
Production Assistant – Georgie Brown
Gallery Director – Jo Johns