The ‘Careers at Sea’ campaign aims to highlight the diverse range of professional opportunities available to young people who choose to enter the UK’s most international sector, at a time when an ageing population and growth in the global shipping industry has led to increased demand for British seafarers.
ITN Productions won the pitch to create the ‘Careers at Sea’ campaign film for the UK Chamber of Shipping and the Merchant Navy. Written and directed by Harry Hall, 'To Sea or Not to Sea' is aimed at 13- to 17-year-olds considering their next step. The creative portrays real seafarers looking back to younger versions of themselves, as they reflect on their transferable skills. We wanted to shine a light on the turning point of considering a career and raise the profile of the Merchant Navy amongst young people.
'To Sea or Not to Sea' was launched during London International Shipping Week and was viewed by nearly 40,000 people during the first month. Analysis shows that 62% of the people who have watched the film are female.
The campaign won two awards, in recognition of efforts to boost the number of young people entering maritime careers. Best New Association Video and the Effective Voice of the Year, by the Association of Association Executives.